Apple TV Increases Subscription Prices for Fourth Time in Four Years
Apple TV is raising its subscription prices again, marking the fourth increase in four years. Monthly subscriptions will now cost $14.99 per month from $12.99 previously, while annual plans jump to $119 from $99. The Apple One bundle, which includes services like iCloud+, Music, and Arcade, is also increasing by $2 per month to $21.95. This move aligns with broader trends in the tech industry as companies such as Netflix and Peacock have recently raised their subscription rates. The price hikes come amid ongoing hardware cost increases due to RAM shortages and high demand for components used in AI data centers, affecting pricing across sectors. Despite consumer concerns over rising costs, Apple is expected to unveil new iPhone models on September 9, potentially including a foldable design, which may shift attention away from subscription price changes.
