Vince Acquires OVO to Expand Multi-Brand Platform Strategy
Vince has acquired OVO, marking its first step in expanding beyond its flagship label as part of a multi-brand platform strategy. The acquisition includes all operating assets such as physical retail stores, e-commerce operations, and wholesale relationships across Canada, the US, and the UK. Vince will act as OVO's core apparel licensee while both brands continue to operate independently with separate creative teams. The deal is expected to strengthen Vince’s presence in global streetwear markets through expanded retail and online channels. Additionally, it provides a Canadian infrastructure for future Vince store openings and e-commerce growth. The transaction also deepens Vince’s partnership with Authentic Brands Group (ABG), which now holds 51% of OVO's intellectual property alongside Drake (44%) and Vince (5%). Vince anticipates its Q2 fiscal 2026 results will reach the upper end of prior guidance, excluding tariff refunds. The company emphasized maintaining OVO’s brand authenticity while leveraging shared infrastructure to drive long-term value.
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