Apple TV subscription price increases to $14.99 per month

Apple has raised the monthly cost of its Apple TV streaming service from $12.99 to $14.99, marking the fourth increase in four years and affecting both new and existing subscribers. The annual plan now costs $119 instead of $99. Additionally, the price for individual Apple One subscriptions has increased from $19.95 per month to $21.95. This latest hike follows a similar adjustment last year and comes as Apple continues expanding its content offerings with live sports events such as F1, MLB, and Major League Soccer alongside original TV shows and films. The move aligns with broader industry trends of rising subscription costs across streaming platforms.

By Stevie Bonifield · The Verge ·

Apple TV subscription price increases to $14.99 per month

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