Zhihu Reports Q2 2026 Earnings: Revenue Down Year-Over-Year but Sequentially Up
Zhihu (ZH) reported second-quarter financial results for 2026, with total revenue of RMB 690 million. This represents a year-over-year decline of 3.7% but an increase of 5.9% compared to the previous quarter. The company recorded an adjusted net loss of RMB 10.25 million due in part to changes in its revenue mix and ongoing business investments. Community engagement remained stable, with average daily user time spent at around 39 minutes. High-quality content creation grew by over 16%, driven partly by advancements in AI-generated content (AIGC). The Marketing Services segment saw a year-over-year decline of 10.7% but improved sequentially by 4%. Zhihu emphasized its focus on key verticals such as technology, automotive, and gaming. The company highlighted the importance of authentic experiences and professional judgment in maintaining long-term value amid evolving content creation tools.
Topics: financial results Q2 earnings call