Tesla Increases Cybertruck Prices by Over 7% Despite Slow Sales
Tesla Inc. has raised the prices for its Cybertruck in the U.S., increasing some trim levels by up to $5,000 or over 7%. The Dual-Motor AWD model now costs $74,990 (up from $69,990), and the Premium AWD version is priced at $84,990 (from $79,990). However, sales of the Cybertruck remain sluggish; as of May 2026, only around 7,133 units had been registered in the U.S. The price hike comes amid uncertainty about Tesla's strategy and market reception. The company has not provided a clear rationale for raising prices at this time. Meanwhile, Tesla continues to develop features like Actually Smart Summon for the Cybertruck and is reportedly prioritizing its Cybercab project over other models such as the Model Y Robotaxi. Analysts remain divided on the implications of these developments, with some expressing skepticism about the capabilities of Tesla's Full Self-Driving system. The price adjustments may signal a shift in strategy or an effort to align pricing more closely with production costs and market expectations.
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