Whoop Launches Stylish Meridian Band for Fifth-Generation Fitness Tracker
Whoop has introduced a new $149 accessory called the Meridian Band, designed to enhance the aesthetics of its fifth-generation wearable. The band is crafted from Milanese mesh and available in four color options: black, silver, gold, and rose gold. While it aims to make the device look more like jewelry than a typical fitness tracker, users must remove it for charging. The Meridian Band adds an extra cost on top of Whoop’s already premium subscription model, which has been criticized as expensive in comparison to other wearables. The move reflects Whoop's strategy to position itself not just as a health-tracking device but also as a lifestyle accessory that appeals to fashion-conscious consumers.
Topics: consumer electronics design innovation fitness trackers