Arvind Fashions Repositions Flying Machine Brand; Tonello Joins Innovation Hub in Sri Lanka; Crystal International Advances Renewable Energy
Arvind Fashions, a subsidiary of Arvind Limited, is repositioning its iconic denim brand Flying Machine to target Gen Z consumers with unisex products and an expanded e-commerce presence. The company plans to launch a dedicated app and website in the second half of fiscal year 2027 and open stores near university areas. In Sri Lanka, Italian machinery firm Tonello is part of Asahi Dyes and Chemical's new $20.4 million Innovation Hub at Biyagama Export Processing Zone. The hub will use advanced testing equipment to develop solutions for the textile industry by combining Japanese chemical expertise with Italian technology. Crystal International Group Limited has achieved 100% renewable electricity coverage in three of its factories across Vietnam, Bangladesh, and Sri Lanka using rooftop solar PV systems, green energy purchases, and I-RECs. The company is aligning this transition to meet rising customer expectations for sustainability.
Topics: brand repositioning denim industry e-commerce retail strategy