Wendy’s Appoints Tariq Hassan as Chief Marketing and Customer Growth Officer
The Wendy's Company has appointed Tariq Hassan to the newly created role of Chief Marketing and Customer Growth Officer, effective immediately. Hassan will report directly to CEO Bob Wright and join the senior leadership team. Lindsay Radkoski, who served as U.S. CMO since 2024, is departing after a transition period with Hassan. Hassan brings over three decades of experience in marketing, customer experience, digital transformation, and brand-building across restaurants, technology, and consumer brands. Most recently, he held the role of Senior Vice President at McDonald's where he modernized their marketing strategy and enhanced digital engagement. His appointment is seen as a strategic move to drive profitable growth for Wendy’s. CEO Bob Wright emphasized Hassan’s ability to connect culture, technology, and customer insights in driving business results. Hassan expressed his intent to reignite the brand’s connection with customers through powerful experiences across all touchpoints.
Topics: marketing leadership Tariq Hassan Wendy's