Wendy’s Appoints Former McDonald’s CMO to Lead Marketing Efforts
Wendy's has appointed Tariq Hassan as its new chief marketing and customer growth officer, effective immediately. Hassan previously served in a similar role at McDonald's from where he helped drive digital engagement and launched successful campaigns such as those around adult Happy Meals and Grimace’s birthday. He succeeds Lindsay Radkoski, who will depart after transitioning her responsibilities. Hassan is expected to play a key role in Wendy's turnaround strategy following six consecutive quarters of same-store sales declines, including a 7% drop in Q2 2026. CEO Bob Wright emphasized the importance of effective marketing and brand engagement as part of this effort. Hassan’s appointment comes after Wright joined Wendy's earlier this year from Potbelly, where he led its turnaround. Wendy's has struggled to convert online buzz into consistent sales growth despite notable social media campaigns in previous years.
Topics: executive change fast food industry marketing strategy