Murphy USA Announces Trial of Automated White Castle Kiosks in Stores
Murphy USA announced a trial initiative featuring an autonomous foodservice platform developed by Automated Retail Technologies (ART) at select large-format stores. The system allows customers to order and receive hot food, including items from burger chain White Castle, via touchscreen interfaces within two minutes. This move aims to test demand for fresh convenience foods in compact spaces without requiring traditional kitchen infrastructure or additional staff. Murphy USA has historically focused on fuel and low-cost convenience offerings but is shifting toward expanding its foodservice options following the 2021 acquisition of QuickChek, a chain known for fresh food. The ART platform automates cooking, heating, and delivery in self-contained units, aligning with Murphy’s goal to enhance customer value while maintaining operational efficiency. The initiative reflects broader strategic changes at Murphy USA, including store design updates and ongoing evaluations of new formats and services during recent earnings discussions.
Tickers: $MUSA
Topics: automation in foodservice convenience retail White Castle partnership