Lego Reports Record First-Half Revenue with Strong Sales Across Pricing Tiers
Lego reported record first-half revenue of $6.54 billion (41.9 billion Danish kroner) for the period ending June 2026, marking a 21% increase compared to the same time in 2025. The company also saw its operating profit rise by 22%, reaching approximately $1.7 billion (10.9 billion Danish kroner). CEO Niels Christiansen highlighted strong sales at both high-end and value pricing tiers, attributing this success to a diverse product portfolio that appeals to a wide demographic of consumers. Lego has expanded its offerings with new initiatives such as the Smart Play platform and partnerships like those with Pokemon, F1, FIFA, and Epic Games. These innovations have helped attract new customers while retaining existing ones. The company launched 332 new sets in the first half of the year, a record high, further demonstrating Lego's ability to maintain growth across different consumer segments despite macroeconomic challenges.
Topics: Lego operating profit product expansion revenue growth