Bugatti CEO Mate Rimac Predicts Combustion Engines Will Dominate Supercar Market
Mate Rimac, CEO of Bugatti, stated that high-end sports cars and luxury vehicles will continue to rely on combustion engines for the foreseeable future. He compared this trend to the Swiss watch industry, where mechanical timepieces remain popular among wealthy consumers despite the rise of smart watches in mainstream markets. Rimac emphasized a growing divide between mass-market electric vehicles (EVs) and high-end supercars that prioritize emotional appeal and craftsmanship over technology-driven features. Bugatti's new hybrid Tourbillon model exemplifies this approach, featuring an 8.3-liter V16 engine combined with electric motors to deliver up to 1,800 horsepower. The company is also capitalizing on customization trends among wealthy buyers, offering personalized options that significantly increase the value of each vehicle. Rimac aims to maintain exclusivity while boosting production and profitability at Bugatti.
Topics: combustion engines electric vehicles (EVs) supercar industry wealthy consumers