NBC News partners with Taboola for programmatic display ad sales
Taboola has entered into an exclusive agreement to power all of NBC News' programmatic, or automated, display advertising sales. This marks a significant expansion for Taboola as it moves beyond native ads toward broader display ad capabilities on the open web. Under the deal, NBC News will use Taboola's Realize performance ad platform to sell global programmatic display ads across its digital properties such as NBCNews.com and TODAY.com. The agreement consolidates automated ad sales under a single vendor—Taboola—which already manages native advertising for NBC News. This arrangement allows NBC’s direct sales team to focus on premium video and other offerings while Taboola handles the broader display ad inventory. The partnership builds upon an existing 10-year relationship between the two companies in native ads, with NBCUniversal News Group expressing satisfaction with expanding this collaboration. The deal reflects Taboola's strategic growth since its IPO in 2021 as it aims to become a dominant force across programmatic display advertising.
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