Sazerac Acquires UK-Based Canned Cocktail Brand Au Vodka
Sazerac, owner of Buffalo Trace, has agreed to acquire U.K.-based ready-to-drink cocktail brand Au Vodka. The deal is expected to close in the coming weeks and will expand Sazerac's presence in both its RTD portfolio and the U.K., a market it considers important for growth. Founded by Charlie Morgan and Jackson Quinn, Au Vodka has gained popularity with unique flavors like red cherry and blue raspberry. It entered the U.S. market in 2022 and is now available online across 35 states and in stores in eight. The brand plans further expansion in the U.S., which could be accelerated through its acquisition by Sazerac. This move aligns with Sazerac's recent strategy of acquiring RTD cocktail brands, including Dirty Shirley and a stake in Sipmargs. The company has also introduced new canned cocktails this summer to bolster its portfolio.
Topics: Alcohol Consumer Brands Ready-to-Drink (RTD) Cocktails