CarGurus CMO Sells Shares Worth $634K Under Pre-Set Trading Plan
Dafna Sarnoff, Chief Marketing Officer of CarGurus (NASDAQ: CARG), sold 17,151 shares for approximately $634,587 on August 13, 2026. The transaction was conducted under a Rule 10b5-1 trading plan to avoid insider trading concerns and occurred at an average price of $37 per share. Following the sale, Sarnoff still holds over 109,668 shares directly valued at around $4.16 million as of August 13 market close ($37.94/share). The company reported a total return of 18% for its stock in the past year and has strong financials with TTM revenue of $974 million and net income of $180 million. The sale is considered minor relative to Sarnoff's remaining stake, and it does not significantly impact broader insider ownership (insiders collectively hold 0.11% of shares). The company continues to perform well with a growing market presence in the digital automotive space.
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