Mattel Releases DIY Original Xbox Set as Part of Lego-like Brick Shop Line
In August 2026, Mattel announced a new buildable replica of Microsoft's original Xbox console as part of its Lego-like Brick Shop line. The $324 set includes over 3,509 pieces and features interactive lighting, console sounds, and hidden gaming dioramas inside the model. This follows a similar release in 2023 for an Xbox 360 replica. The product is aimed at collectors and fans of retro gaming hardware who appreciate hands-on building experiences with detailed replicas. The set includes a chonky Duke controller replica, staying true to the original design's iconic look. Mattel continues its trend of creating high-end DIY tech collectibles that blend nostalgia with modern toy-building techniques. While not directly impacting Microsoft or Xbox’s current market performance, this product highlights growing consumer interest in retro gaming and physical representations of digital culture.
Topics: gaming Mattel Microsoft Xbox toys