ESW Appoints Carl Cowling as New CEO to Drive Global Growth
ESW, an international commerce platform for brands, has appointed Carl Cowling as its new Chief Executive Officer. He will assume the role in early September and is tasked with leading ESW's next phase of sustainable growth and transformation. The company operates across more than 200 markets and continues to invest heavily in technologies shaping the future of e-commerce. Cowling brings extensive experience from his eleven years as CEO at WHSmith, a global travel retail group operating in 30 countries. He is expected to accelerate commercial growth in key markets while deepening ESW's value proposition for clients through agentic commerce. Marc Pontet, Chairperson of the Board, praised Cowling’s background and vision. Cowling succeeds Eric Eichmann, who led a successful integration with Full Commerce and restructured the organization over his three-year tenure at ESW.
Topics: Ecommerce Growth Leadership Change