World's Finest Chocolate Launches NIL Partnerships with LSU’s Harlem Berry and UCLA’s Leland Smith
World's Finest Chocolate has launched its first-ever Name, Image, and Likeness (NIL) partnerships with college athletes Harlem Berry of LSU and Leland Smith of UCLA. The initiative is part of the brand's new 'Let Them Reign' campaign aimed at inspiring young fundraisers by highlighting how selling chocolate can build life skills such as confidence, communication, resilience, and entrepreneurial thinking. Both athletes participated in World's Finest Chocolate fundraising efforts during their childhoods—Berry to support his football journey and Smith for his honors choir program. The experience helped shape their personal development and career paths. In addition to Berry and Smith, the campaign features young 'Reign Makers,' top sellers who demonstrate dedication and determination. Eddie Opler, CEO of World's Finest Chocolate, emphasized that fundraising should not only meet financial goals but also foster community engagement and life skills in youth. The partnerships aim to inspire current students by showing how effort today can lead to future opportunities.
