Women's Super League Launches New Fantasy App to Improve Retention and Engagement
The Women’s Super League (WSL) has launched its first official fantasy sports app, designed with a fresh approach aimed at improving user retention. Unlike traditional long-season formats that often lead to player disengagement, the new game divides the season into six parts and allows for two simultaneous leagues — one in WSL and another in WSL2, England’s second division. The inclusion of 14 teams from WSL and 12 from WSL2 adds more variety and competition. This expansion is intended to reduce reliance on a small group of top-tier players who often dominate fantasy rankings. The app also features dynamic pricing for player value based on performance, making the game more flexible. The design emphasizes user-friendly elements such as Instagram-style visuals and photos of real players, aiming to attract new fans while offering both public and private league options.
