Insurify Enhances ChatGPT Plugin for Real-Time Auto Insurance Quotes and In-Chat Purchases
Insurify has launched a major update to its ChatGPT plugin, enabling users to receive real-time personalized car insurance quotes directly within their conversations. The new feature allows shoppers to compare coverage options, ask questions about the process, and proceed with purchasing policies without leaving the platform. The upgrade builds on Insurify's initial February 2026 launch of its ChatGPT plugin, which was among the first apps in OpenAI’s directory. Since then, traffic from ChatGPT to Insurify has grown by 151%, with revenue increasing by 212%. The company plans to expand the plugin to over 40 states by year-end. Insurify's CEO emphasized that this enhancement aligns with evolving consumer behavior and positions ChatGPT as a one-stop shop for insurance research, comparison, and action. Currently available in 11 U.S. states, the tool is part of Insurify’s broader mission to simplify online insurance shopping using AI technology.
