Reseda Group Invests in Goodbuy to Connect Credit Union Members with Local Small Businesses
Reseda Group, a credit union service organization owned by MSU Federal Credit Union (MSUFCU), has announced an investment in Goodbuy, a community commerce platform. The partnership aims to connect credit union members with local small businesses through exclusive offers and rewards, strengthening economic growth at the community level. Goodbuy's white-label marketplace allows credit unions to offer their members access to deals from participating local businesses while helping them build stronger relationships with both consumer and business clients. This initiative is expected to increase deposits, card usage, and member engagement for credit unions. The platform also provides marketing support and visibility for small businesses. The collaboration aligns with a shared vision of strengthening the role of community banking in supporting local economies. Goodbuy's CEO emphasized that this partnership helps bring the 'people helping people' philosophy to life by creating measurable returns on investment, differentiating credit unions from traditional banks.
Topics: community commerce credit unions fintech small business growth