Netflix Resumes and Expands Stock Buyback Program Amid Strong Financial Performance
Since its initial public offering in 2002, Netflix (NFLX) has periodically repurchased shares to reward shareholders. The company began buying back stock in 2008 with $200 million and continued through two major periods: from 2008–2011 and again after a pause during its content investment phase from 2012–2020. In recent years, Netflix has significantly increased buybacks. In 2023 alone, it repurchased $6.045 billion in stock, followed by $6.211 billion and $9.1 billion in the subsequent two years (2024–2025), totaling over $21 billion during that period. The company has now authorized up to $37 billion for buybacks since 2021. Netflix funds these repurchases using its strong operating cash flow, which reached a record $10.1 billion in 2025 on the back of $45.18 billion in revenue and nearly $11 billion in net income.
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Topics: buybacks Netflix stock repurchase history