Simplicity Acquires Mid-Atlantic Wealth Advisory and Welcomes New Partners
Simplicity Group has acquired Mid-Atlantic Wealth Advisory Group, a Pennsylvania-based registered investment advisor (RIA), expanding its presence in the financial planning sector. The acquisition brings Dennis Maguire and Robert Sayre on board as new partners at Simplicity, with the firm rebranding to 'Simplicity Wealth Advisors.' Both founders highlighted their decision was driven by access to advanced tools and institutional-grade resources that will enhance client services. Mid-Atlantic has been in operation since 2012, offering holistic financial planning for professionals, business owners, and pre-retirees. Simplicity's CEO Bruce Donaldson emphasized the strategic value of integrating Mid-Atlantic’s advisory expertise with their existing securities and insurance platform to accelerate growth. Maguire and Sayre expressed confidence that this partnership will transform client engagement through innovative marketing and operational support. Simplicity is positioned as a leader in delivering wealth accumulation and protection solutions, leveraging technology and partnerships for scalable business models.
