Macy's Removes Iconic Billboard; Etsy Sells Depop to eBay

Macy’s has removed its iconic red billboard from the Herald Square flagship store in New York City. The company cited outdated branding and ongoing neighborhood changes as reasons for the removal, though future plans remain unclear. This marks a shift from five years ago when Macy's fought legally to retain control of the space. In another major retail development, Etsy has sold its fashion resale platform Depop to eBay in an all-cash deal valued at $1.4 billion. The acquisition is intended to allow both companies to focus on their core markets while expanding reach and capabilities for younger buyers and sellers.

By Retail Dive Staff Fri, July 31, 2026 at 2:18 PM GMT+3 5 min read · Yahoo Finance ·

Macy's Removes Iconic Billboard; Etsy Sells Depop to eBay

Tickers: $EBAY $ETSY

Topics: branding change Macy's New York flagship store

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