eBay Finalizes Acquisition of Fashion Resale Platform Depop for $1.2 Billion
eBay has completed its acquisition of fashion resale platform Depop, a deal initially announced in February with previous owner Etsy. The purchase is valued at $1.2 billion and aims to integrate Depop’s C2C marketplace into eBay's broader infrastructure, enhancing services such as shipping, personalization, compliance, and seller support. Depop reported seven million active buyers under the age of 34 and over three million sellers as of December 31, 2025. The deal received regulatory approval from the UK’s Competition and Markets Authority (CMA) in July after a formal merger investigation was initiated in June. eBay emphasized that Depop will maintain its brand identity with no immediate changes to user experience. The acquisition aligns with eBay's strategy to strengthen its position in recommerce, particularly among younger consumers. It follows other recent developments at the company, including a rejected $55.5 billion takeover bid from GameStop and an ongoing workforce reduction of approximately 6%.
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Topics: C2C Marketplace Depop eBay Fashion Resale