Pepsi and Coke Launch Real Sugar Soda Lines Based on Consumer Demand
Coca-Cola and PepsiCo are responding to growing demand for real-sugar sodas by expanding their product lines. Coca-Cola has long sold Mexican Coke, a cane sugar version in glass bottles since 2005, and recently introduced a U.S.-made cane sugar variant of its classic soda. Similarly, Pepsi launched Pepsi Real Sugar (formerly Throwback) as an alternative to high-fructose corn syrup-based drinks. A recent MarketWatch poll found that 76% of Americans prefer cane sugar in their Coca-Cola over other sweeteners like high fructose corn syrup or corn syrup. Despite scientific consensus suggesting no significant health difference between these sugars, consumer perception and demand continue to drive the market for real-sugar sodas.
Topics: branding Coca-Cola market trends PepsiCo soda sweeteners