PulteGroup CEO Says Housing Market Is 'Pretty Good' Despite Revenue Drop
PulteGroup Inc.'s CEO Ryan Marshall stated that the U.S. housing market remains strong despite an 11% year-over-year decline in home sale revenue for Q2 2026. Speaking with CNBC, he highlighted broad-based demand across buyer segments and continued momentum in Florida, where orders rose by 19%. Marshall attributed PulteGroup's resilience to its national footprint, diversified customer base, and strong balance sheet. Marshall emphasized the company’s long-term outlook, noting a 6% increase in net new orders during the quarter. He pointed to growth across entry-level, move-up, and retiree buyer categories as evidence of underlying demand. Despite affordability pressures from high mortgage rates and economic uncertainty, PulteGroup's performance exceeded Wall Street expectations. The CEO also highlighted Florida’s strength due to its appeal for retirees and working families, along with new developments like The Grow in Orlando and Explore by Del Webb targeting Gen X buyers.
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