Prada Group Reports Strong H1 Growth Amid Regional Strength
The Prada Group reported a strong performance in the first half of 2026, with revenues rising by 11% to €3.05 billion compared to the same period last year. The growth was driven primarily by robust sales in the Americas and Asia-Pacific regions. At constant exchange rates, revenue increased by 16%, while excluding Versace—which Prada acquired late in 2025—sales still rose by 5%. Despite geopolitical tensions affecting some markets, particularly Europe, the group maintained a steady profitability with gross profit increasing to €2.38 billion. Chairman Patrizio Bertelli emphasized the company's commitment to craftsmanship and innovation as key drivers of its sustained organic growth for over five years. CEO Andrea Guerra highlighted strong second-quarter performance across product lines and brands like Miu Miu, which saw a 2.5% increase in retail sales despite challenging comparisons from prior periods. The group remains optimistic about future prospects with the arrival of new creative leadership at Versace under Pieter Mulier.
Topics: geopolitical impact organic performance revenue growth