Marie Brizard Reports Sales Recovery in Domestic Market
Marie Brizard Wine & Spirits reported an overall decline of 3% in first-half sales to €84m, primarily due to a near-6% drop from its international operations. However, the company noted improved performance within France during this period. In Q2, group revenues rose by 2.2%, driven largely by a strong rebound in French on-trade sales which increased by 16%. This was attributed to new product launches and a rum distribution deal. Off-trade sales in France declined slightly but showed improvement compared to the first half of the year. Internationally, revenue from Marie Brizard's International division fell by 5.8% for the first half although this decline lessened in Q2. Sales remained stable or improved in certain markets like Martinique and Guadeloupe due to favorable order phasing.
Topics: France sales rebound international performance revenue