Williams-Sonoma CEO Sells Shares for $7.7 Million Amid Strong Stock Performance

Laura Alber, CEO of Williams-Sonoma (WSM), sold 35,000 shares on July 15, 2026, generating approximately $7.7 million in proceeds based on a weighted average sale price of $221.37 per share. The transaction was conducted under a prearranged Rule 10b5-1 plan established earlier that year and does not appear to signal any negative sentiment toward the company's prospects. The stock had experienced strong performance in recent months, with shares rising from a 52-week low of $165.51 in May to a high of $244.65 in June before settling at around $228 by mid-July. Alber still holds over 888,000 directly owned shares and an additional 33,877 indirectly through the company's 401(k) plan, maintaining a significant stake valued at approximately $205 million. Williams-Sonoma has shown robust financial performance in its fiscal first quarter ending May 3, with same-store sales up 5% and earnings per share increasing by 4%. The stock had appreciated by nearly 36% over the past year as of July 16.

By Robert Izquierdo · Motley Fool ·

Williams-Sonoma CEO Sells Shares for $7.7 Million Amid Strong Stock Performance

Tickers: $WSM

Topics: executive sale SEC Form 4 stock ownership

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