Wendy's Continues Store Closures as Part of Restructuring Plan
Wendy's is continuing its Project Fresh turnaround strategy by closing underperforming locations, including a recent closure in Kettering, Ohio. This marks the second store closed in the Dayton area within four months and aligns with plans to shutter approximately 290–350 units—about 5% to 6% of U.S. restaurants—in 2026 as part of its restructuring efforts. The closures aim to improve profitability by allowing franchisees to focus on high-performing locations, according to CEO Ken Cook during the first quarter earnings call in May 2026. Wendy's reported a modest improvement in same-store sales compared to previous quarters and noted an increase in international system-wide sales despite challenges. White Castle is also closing several underperforming or non-strategic units this year as part of its own restructuring, including locations in New York City and Las Vegas.
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