Meta Platforms Reports Strong Q2 Earnings Driven by Advertising Growth and AI Investments
Meta Platforms reported second-quarter 2026 earnings with a year-over-year revenue increase of 28% to $60.8 billion, driven primarily by advertising growth and improved user engagement across its platforms. Instagram reached two billion daily active users, while Threads surpassed 500 million monthly active users. The company attributed much of the success to AI initiatives that enhanced content recommendations, ad performance, and product development. Capital expenditures for Q2 totaled $31.1 billion as Meta accelerated spending on data centers and AI infrastructure. It raised its full-year capital expenditure forecast to between $130 billion and $145 billion while narrowing the range. Advantage+ advertising products achieved a $75 billion annual revenue run rate, with continued expansion in AI business agents and consumer assistants. Meta also reported strong ad pricing growth of 12% due to improved performance metrics and macroeconomic conditions. The company expects third-quarter revenue between $61 billion and $64 billion as it continues leveraging large language models for content understanding and ranking improvements.
Tickers: $META
Topics: advertising revenue AI investments capital expenditures Meta Platforms user engagement