'Spider-Man: Brand New Day' sets domestic box office preview record
Sony Pictures and Marvel's 'Spider-Man: Brave New Day' has set a new Hollywood record with $72 million in preview ticket sales, surpassing the previous high of $60 million for 'Avengers: Endgame.' The film is projected to earn around $270 million domestically over its debut weekend. Despite lacking an Imax release due to competition from Christopher Nolan's 'The Odyssey,' it will still benefit from premium large format screenings such as ScreenX, 4DX, Dolby Cinema, and HDR by Barco. Box office analysts note that while the film is expected to outperform previous Spider-Man entries like 'No Way Home' ($260 million), it may not match 'Endgame's' $357 million opening. The movie arrives at a time when August typically sees lower box office activity, but its success could provide momentum for the fall season and help close the gap with 2019 levels. The domestic box office has collected $5.6 billion this year through July, still behind pre-pandemic figures by about 16%. However, summer ticket sales are only down 9% compared to 2019.
Topics: box office film release Marvel Studios Sony Pictures