Snapchat Bans Recommendation of Fully AI-Generated Videos in Vertical Feed
Snap Inc., parent company of Snapchat, announced that it will no longer recommend 'wholly AI-generated videos' within its vertical video feed known as Spotlight. The move aims to combat the rising prevalence of low-quality and repetitive content generated by artificial intelligence across online platforms. The policy change does not affect content created using Snapchat's own AI tools if they are enhanced or edited, which will still be eligible for recommendation but with added transparency indicators. This decision reflects Snap’s commitment to promoting authentic user-generated creativity over machine-made media in its Spotlight feature.
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Topics: AI-generated content content moderation Spotlight feed