Authentic Brands Group Appoints New Operating Partners for Guess Expansion
Authentic Brands Group has announced new operating partners to expand the Guess brand in North America. The partnerships aim to grow Guess into additional product categories, including children's apparel, home goods, and footwear. Guess LLC, which Authentic acquired a controlling stake of 51% earlier this year, will work with companies like Centric Brands for men’s sleepwear and accessories, Vandale Industries for women’s intimates, Creative Home Ideas/YMF for the home category, Orly Shoe Corp. for socks and slippers, and E.S. Originals Inc. for children's footwear. Authentic emphasized that these partnerships align with its strategy to expand brand touchpoints in consumers' daily lives while maintaining Guess's iconic style and quality. With $6 billion in retail-equivalent sales globally, Guess is Authentic’s second-largest brand after Reebok.