FTC Files Lawsuit Against Hims & Hers Over Health Data Sharing and Billing Practices
The Federal Trade Commission (FTC), alongside Utah and Los Angeles County, has filed a lawsuit against Hims & Hers Health for allegedly violating consumer protection laws. The complaint accuses the company of sharing sensitive health data with third-party platforms like Meta Platforms and Snap without proper consent, billing customers before medical consultations occurred, and making it difficult to cancel subscriptions. According to the FTC, these actions contradict assurances made by Hims & Hers regarding privacy and transparency. The lawsuit also highlights that many users were charged for prescription treatments immediately after submitting an intake form—before speaking with a healthcare provider—and that cancellation processes were intentionally convoluted until 2023 when they introduced but buried the online option. The FTC alleges violations of both federal and state laws, including the FTC Act and California’s false advertising law. Hims & Hers has denied wrongdoing, claiming the lawsuit ignores evidence from a three-year investigation and misinterprets legal standards. Despite this defense, Hims & Hers stock dropped approximately 12% following news of the suit.