VF Corp Stock Falls Nearly 20% Amid Wider-Than-Expected Loss, Vans Sales Drop
VF Corporation (VFC), parent company of The North Face and Timberland, reported a wider-than-expected loss in its fiscal first quarter despite beating revenue expectations. Shares plummeted nearly 20%, hitting 2026 lows, due to disappointing performance from the Vans brand and an unexpected CFO departure. The company's Q1 revenue came in at $1.67 billion, slightly above estimates of $1.64 billion but down 5% year-over-year. However, its adjusted loss per share was worse than expected—$0.27 versus a forecasted $0.23. Vans sales fell by 8%, exceeding the anticipated decline of around 7%. VF also announced that CFO Paul Vogel will step down and transition to an advisory role on August 1. Despite raising its full-year revenue outlook for fiscal 2027, the market reacted negatively due to concerns over brand performance and leadership changes. The stock's sharp drop reversed earlier gains in 2026.
Tickers: $VFC
Topics: CFO departure stock price drop Vans sales decline VF Corp