Ontario Court Certifies Class Action Against Intuit Over TurboTax Advertising Practices
On July 24, 2026, the Ontario Superior Court of Justice certified a class action lawsuit against Intuit Canada ULC and its parent company, Intuit Inc. The case alleges that the companies engaged in misleading advertising for their TurboTax online software from January 1, 2015 to present. The plaintiffs claim that prior to 2021, Intuit advertised the product as 'free' without qualification across multiple platforms using slogans like 'free, free, free.' From 2021 onward, they changed their messaging to state it was 'free for simple returns,' which is also alleged to be misleading. The lawsuit accuses Intuit of a bait-and-switch tactic where users only discover additional costs after entering personal and financial information. Justice Leiper certified the class action under consumer protection laws, competition law, and unjust enrichment claims. A common issue trial will determine liability before assessing aggregate damages. Intuit has denied the allegations and plans to appeal.
Tickers: $INTU
Topics: consumer protection Intuit misleading advertising TurboTax