Quality Brand Group Expands Dunkin' Franchise Portfolio Through Acquisitions and New Builds
Quality Brand Group, one of Dunkin's largest franchisees, is expanding rapidly through acquisitions and new store development. As of the end of 2025, it operated 182 Dunkin’ locations with $208 million in sales — up from 176 stores and $186.6 million a year earlier. The company also operates five Buffalo Wild Wings Go units. CEO Ann Johnson emphasized Dunkin’s broad appeal across demographics as key to its scalability. The group's growth strategy includes targeting business-friendly markets, with the majority of locations in Arizona after acquiring 22 stores there and becoming the sole franchisee in Phoenix. Operational improvements since 2024 have included a unified playbook for all restaurants, enhanced training programs, and performance tracking tools to improve transparency and accountability. The company plans continued expansion as part of its multi-year strategy initiated with investment firm Blue Marlin Partners in 2018.