Cracker Barrel Pays Outgoing CEO $4.6 Million Severance After Failed Rebrand
Cracker Barrel announced that Julie Masino, its outgoing CEO, will receive a severance package of $4.63 million over two years following her departure on August 10. The company also agreed to cover security costs for a 'reasonable period' after she leaves an advisory role in October. David Deno has been named as her successor. Masino's exit follows the backlash from last year’s rebranding effort, which included removing nostalgic elements like the
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