Toyota Faces Inventory Shortages as Demand Surpasses Supply
As of June 2026, Toyota has six models in the top ten list for lowest inventory levels across dealerships. These include the Land Cruiser with a market day supply of just seven days and other popular models like the RAV4 and Grand Highlander selling out quickly after arriving at dealerships. This indicates strong consumer demand spanning both budget-friendly and premium vehicles, from the $32,000 RAV4 to the over-$70,000 Land Cruiser. Toyota sold 11.3 million vehicles globally in the previous year, making it the world's largest carmaker by volume. Despite being second in U.S. market share at around 15%, Toyota outsells General Motors (GM) nearly two-to-one worldwide and trails GM only slightly in domestic sales rankings. The low inventory levels suggest a potential supply constraint that could affect customer satisfaction or lead to higher prices for these models, especially as demand remains robust across multiple segments.
Topics: car inventory market share sales data Toyota