Guyanese Franchisee Expands into Mediterranean Cuisine Market
Suresh Beharry, chairman and CEO of Guyana-based Beharry Holdings, has signed a master franchise agreement with The Great Greek to expand the fast-casual restaurant chain across Guyana and seven Caribbean countries. This move aligns with Guyana's ongoing economic transformation driven by offshore oil discoveries made by Exxon Mobil in 2015. Beharry is already a Yum Brands franchisee, operating KFC and Pizza Hut locations. He was drawn to The Great Greek for its healthy Mediterranean menu options such as gyros and tzatziki, which he believes will appeal to consumers increasingly focused on nutrition and longevity. The restaurant concept fits well with rising consumer spending in Guyana's capital city of Georgetown. The expansion is expected to begin later this year with a standalone location in Georgetown before moving into the Caribbean region through sub-franchisees.
Topics: expansion fast-casual restaurants international markets Mediterranean cuisine