Vans Faces Continued Challenges Despite Strong Performance from VF Corp's Other Brands
VF Corporation reported mixed results in Q1, with The North Face and Timberland driving growth while Vans continued to struggle. Vans saw an 8% revenue decline, despite strong direct-to-consumer performance, as wholesale declines outpaced gains. Overall company revenue rose by 1%, excluding the divested Dickies brand, leading VF Corp to raise its annual outlook. VF CEO Bracken Darrell expressed confidence in a stronger back-to-school season for Vans but acknowledged ongoing challenges with an uneven turnaround. Analysts predict further declines at Vans through Q2 and into the year-end. The company also announced a leadership change as Abhishek Dalmia replaced Paul Vogel as CFO, adding to uncertainty around future performance. Despite these issues, VF Corp remains optimistic about moderate annual growth of 2% or more in revenue for the full fiscal year.
Tickers: $VFC
Topics: back-to-school season Q1 earnings revenue growth Vans VF Corp