Crocs Reports Record Q2 Revenue of $1.2 Billion Amid DTC Growth and Share Buybacks
Crocs reported record second-quarter revenue of $1.2 billion for fiscal year 2026, a 2% increase from the previous year on a constant-currency basis. The growth was driven by strong direct-to-consumer (DTC) demand and international expansion, which offset planned wholesale declines and a 6% drop in HEYDUDE revenue to $179 million. Crocs raised its full-year revenue and adjusted earnings per share forecasts despite facing margin pressure from tariffs. The company's Crocs brand achieved over $1 billion in quarterly sales for the first time, with DTC growth up 12%. International markets such as China, India, and Japan contributed significantly to this performance. Crocs also announced an expanded shareholder return program, repurchasing $251 million of stock during Q2 and authorizing an additional $1.5 billion in buybacks. CEO Andrew Rees described the quarter as a pivotal moment for both Crocs and HEYDUDE brands.
Tickers: $CROX
Topics: growth outlook revenue share buybacks