Apple Reports Strong iPhone and Mac Sales Growth Amid RAM Shortages
In its third-quarter earnings report, Apple reported a significant increase in revenue driven by strong sales of iPhones and Macs. Despite ongoing global memory shortages that are affecting device manufacturers, iPhone sales rose 22% to $54.25 billion while Mac sales increased 29% to $10.35 billion. The company's total revenue reached $109.4 billion for the quarter. Apple CEO Tim Cook attributed the strong performance of iPhones to consumer upgrades during the period, noting sustained momentum since a recent product launch. To manage rising costs due to RAM shortages expected through 2027 and beyond, Apple raised prices on Macs, iPads, and other devices in June. The new MacBook Neo now starts at $699 after an increase from $599. Apple is also preparing for the upcoming launch of its iPhone 18 lineup this fall, with analysts predicting a potential price hike of up to $200 per unit due to increased production costs.
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