UEFA Threatens FIFA Boycott Over Private Equity Investment Plan

The Union of European Football Associations (UEFA) has warned it will boycott FIFA competitions, including the World Cup, if FIFA proceeds with its plan to sell a stake in its commercial operations. UEFA called the proposal 'irresponsible and indefensible,' arguing that soccer governance should not be influenced by investor returns. The move involves selling up to 20% of a new entity, FIFA Forward Enterprise (FFE), which would manage all commercial and event activities, potentially raising $4.2 billion from private investors. FIFA President Gianni Infantino defended the plan as an optional choice for member associations rather than an obligation. However, UEFA's stance has been joined by Concacaf, the North American soccer governing body, both expressing concerns over the lack of consultation with stakeholders before public announcement. The proposal also raises questions about Infantino’s ties to Donald Trump through Thrive Eternal, a private equity firm linked to Kushner family members.

By Jessica Golden · CNBC ·

UEFA Threatens FIFA Boycott Over Private Equity Investment Plan

Topics: commercialization of sports FIFA private investment UEFA

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