Friend Re-launches AI Pendant with Speaker at Doubled Price
Tech startup Friend has reintroduced its controversial AI pendant, now featuring a speaker that allows it to talk directly to users. The device's price has doubled from $129 to $249 despite widespread criticism of the original version and backlash over previous marketing efforts in New York City subways. The re-launch follows a major protest nine months ago against Friend’s aggressive advertising campaign, which critics linked to growing concerns about technology dependence. Founder Avi Schiffmann participated in that event but now promotes the new ad as “Friend 2.0,” though the product name remains unchanged on its website.
