New EU Packaging Regulations Approach Compliance Deadline
The European Commission is enforcing new packaging regulations aimed at reducing waste and promoting a sustainable, circular economy across the EU market. The Packaging and Packaging Waste Regulation (PPWR), introduced in 2025, sets strict compliance requirements for all packaging sold within the bloc. A key deadline of August 12, 2026 has been set, requiring brands to meet obligations such as submitting a Declaration of Conformity, eliminating PFAS from food-contact materials, and registering with national Producer Responsibility Organizations (PROs). To help fashion brands prepare for compliance, TrusTrace—a supply chain traceability software company—has released a whitepaper outlining critical readiness checks. The document emphasizes that joining PROs alone is insufficient; companies must also ensure detailed supplier data transparency. The regulation outlines further obligations beyond the initial deadline, with all packaging required to be recyclable by 2030.