Ferrari CEO Stands by Luce EV Launch Despite Criticism
Ferrari's CEO, Benedetto Vigna, has affirmed that he would not change anything about the launch of the company’s first all-electric vehicle, the Luce. The car faced significant criticism when it debuted in May 2026 and led to an 8.4% drop in U.S.-listed shares—the largest decline so far this year—although prices have since recovered. The Luce was designed by former Apple design chief Jony Ive, featuring a minimalist interior with screens and a distinctive exterior that diverges from traditional Ferrari aesthetics. Despite the backlash, Vigna expressed satisfaction with the rollout strategy, which included revealing parts of the car in advance to highlight its innovations. The company has not disclosed order numbers or expected sales for the 550,000-euro vehicle but noted full order books through 2027.
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