Biscuit Belly Acquires Maple Street Biscuit Company to Triple Store Count
Biscuit Belly, a Southern breakfast franchise with 15 locations, has acquired the 35-unit Maple Street Biscuit Company from Cracker Barrel. The acquisition is expected to more than triple its store count and accelerate expansion in the Southeast. Conversion of all Maple Street units will begin in January 2027 and be completed by late 2028. Biscuit Belly co-founder Lauren Coulter emphasized that securing real estate has been a challenge for many restaurant brands, making this acquisition an ideal solution to expand without needing new site development. The company is also investing heavily in infrastructure, including hiring key leadership roles and construction teams to support the transition of Maple Street locations. Cracker Barrel had acquired Maple Street Biscuit Company itself in 2019 for $36 million before deciding to divest it as part of a strategic refocus. Financial terms of the latest deal were not disclosed, but the acquisition is expected to bring Biscuit Belly closer to its goal of operating over 60 units by 2028.
Tickers: $CBRL
Topics: acquisition expansion franchising restaurant industry